La décarbonisation de la chaîne d'approvisionnement programmatique a commencé

"The GreenPMPs initiative fits perfectly with Cossette Media's purpose of Making Media Matter and particularly the importance of building a cleaner and sustainable media ecosystem. We are happy to see a tech company like Equativ take leadership on creating a turnkey way for agencies like us to achieve net-zero carbon emissions on our programmatic media buys".

Axel Dumont
Président, Cossette Media

"The GreenPMPs from Equativ and Scope3 provides a viable path toward a cleaner, greener digital media ecosystem. OMD UK is proud to be an anchor partner for this initiative, bringing more awareness and real solutions to the entire digital media ecosystem. We’re excited to see the results so we can continue to learn and advance our work in this area as we look to support our own and our clients sustainability ambitions."

Suzy Ryder
Directrice du numérique, OMD UK

"GreenPMPs are the easiest and most impactful thing brands can do to help decarbonize advertising. By building carbon into its GreenPMPs, Equativ is allowing brands and media buyers to take action to fight climate change without compromising on campaign results."

Brian O'Kelley
Directeur général, Scope3